Many individuals in their 70’s or even in their 80’s, are not ready for Assisted Living., Some still work and reject the term “senior” as applying to them. However, their interest in lifestyle is shifting and they want to substitute the burdens of maintaining their own home for a more fun-filled, active lifestyle which includes the companionship of others with similar interests. They are not age-focused but lifestyle-focused. A percentage of them are thinking about their future needs, but this is a secondary concern. This market is the broadest in the “seniors housing” field, but to attract this market, the product offered must be on target and the marketing must be clear

 

Life at Vere Bella is centered around the Vera Bella Club and Fitness Center. Rental includes full Club membership. The Club offers the “three E’s,” Education, Entertainment, and Events. Most of all it offers companionship, great times, laughter, and convenience. We locate Vera Bella communities near major cities whare the Club can take advantage of the nearby professional sports as well as concerts, dance recitals, theatre, antique shows, garden shows and the many clubs and restaurants available to it.